There is no doubt that the use of video in content marketing is on the rise. One of the largest video sites, YouTube , is now the second largest search engine on the web. One of the reasons is that when people are looking how to do something they prefer to watch a video rather than read text.
Let’s just take a look at some of the statistics about YouTube :
Since YouTube was formed in 2005 it has experienced phenomenal growth.
Over 1.3 billion people now use YouTube
Youtube gets over 30 million visitors per day
80% of YouTube’s views come from outside the USA
More than half of YouTube’s views come from mobile devices
Over 70% of ALL web traffic now comes from video
It is likely that video marketing will continue it’s phenomenal growth.
Here are the reasons to consider video marketing :
1 Improved rankings in the search engines.
Many of us have believed that it is easier to rank on YouTube rather than on the search engines. However, the surprising result is that, according to ComScore, adding a video to your web site can increase the chance of a front-page Google result by 53 times.
2 Video can increase your sales
It is estimated that adding a product video to your landing page can increase your conversions by 80%. Nowadays many people prefer to watch rather than read. This is important on the Internet as generally people have less time so want to see the results.
3 Higher Engagement
Whenever we are posting a video or a text post, we are looking for our audience to engage with us. It is believed that viewers are 10 times more likely to embed, share and comment on video content than on text based posts.
4 Videos are more appealing to mobile users
We have all seen the growth of mobile usage over the last few years and it is forecast that this growth will continue.
More than half of video viewing is now done on mobile phones.
It is also forecast that watching videos on mobiles will overtake traditional TV viewing.
Quite simply, people find it easy to watch a video while on the go, than scrolling through trying to read lots of text.
5 Higher Retention Rates
When trying to rank in the search engines, companies like Google consider the amount of time spent on your web site. If people don’t stay on the site long, this is known as a high bounce rate and will not help your search engine rankings.
65% of viewers watch at least 75% of a video, which is much higher than with text based posts.
6 It Is Easier To Learn From Video
Nowadays, people increasingly use video to learn.
When people want to learn about a new product or service, as many as 98% said they preferred to watch a video. This alone is a compelling reason to include video marketing within our overall marketing strategies.
7 Better Email Click Throughs
Email marketing is still very strong. The use of videos in emails has shown to double the click through rate.
In conclusion, there are very compelling reasons to make use of videos in our marketing campaigns.
Looking to the future, it is forecast that we will be using video more and more, so it is a good time to start now.