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How to optimize your YouTube video to generate traffic

How to optimize your YouTube video to generate traffic

Once you have made your video, the next step is to make sure that you can generate traffic. This means being found in YouTube searches.

We need to optimize our video by using Search Engine Optimization (SEO). 

In this article, and associated video, we will outline 5 strategies we can adopt to drive targeted traffic to our video.

Although there are billions of web sites and videos by adopting the right strategies we can be found high in the YouTube searches.

Here are the 5 strategies we recommend :

1 Compose an outstanding video title

This is the first thing viewers will see so we need to make it appealing so that viewers click on our video.

It is best to keep the title to less than 10 words and 100 characters.

People do not read more than 9 words in the search, so it is important to keep it short.

Actions and numbers work well, e.g.

“How to Gain Massive Leads in Three Days”

You should also include a benefit and use words like new, secret, best, etc.

“Discover the new way to lose weight in 14 days”

As well as a benefit it is advisable that the video solves a problem, e.g. losing weight, earning money to pay off debts, etc.

Insert keywords. Words like best and secret are found to be used a lot in searches, and have been proven to generate more clicks.

 

2 Compelling Descriptions

This is frequently overlooked by many people.

It is important because these words are the ones found by search engines.

The first 3 lines are important as these are the ones seen by viewers on YouTube.

Repeat your keyword phrase in the first line.

On your second line include your link to the service or product you are promoting. If your link is www.mysite.com/howtoloseweight you should include the full http, http://mysite.com/howtoloseweight

The reason is that the link is clickable when you include http.

You want to make it easy for people who will be happy to click a link but will be unlikely to copy and paste if you only include www

3 Tags

These are very important and are equivalent to keywords in searches such as google.

You are allowed up to 500 characters, so use as many as possible.

4 Video Thumbnail

You should include text within your thumbnail.

I have made another video showing how you can design your own thumbnail using www.canva.com

5 Call To Action

At the end of the video have a call to action.

This may be to click on your link or subscribe to your channel.

 

Please watch the video below and look out for my next video in this series.

 

Read next post in this YouTube series